The main role of APM platform is to connect merchants (or dealers, branches, etc.) and service providers (a.k.a. Network owners) in order to facilitate and automate all the processes related to product and service ordering, delivery, configuration, monitoring and maintenance.
Partners can be Central Banks, Banks, mobile operators, governments, Chains, insurance, ISP, Box-offices, E-malls or any business with their respective network of merchants or sub-entities such as branches, dealers, etc.